Evolving Forward

Change is Inevitable, but Adaptation is a Choice

The Adaptive Roadmap Canvas (ARC) is a groundbreaking framework that helps leaders navigate complexity, embrace change, and transform uncertainty into opportunity. At its core, ARC breaks down into a simple yet powerful formula:

A = R / C
(Adaptability (A) equals Reasonable strategic direction (R) divided by Complexity resistance (C).)

In practical terms: To become more adaptable, you must strengthen your direction and reduce the obstacles in your way.

Throughout his career, Anthony B. Holtz has witnessed firsthand how adaptability fuels success. He has seen how organizations that embrace change turn challenges into growth opportunities, while those that resist it fall behind.

One of the most remarkable transformations that exemplifies ARC’s principles is Reebok’s journey.

In Evolving Forward, two in-depth case studies illustrate how ARC’s core principles—clarity, alignment, and adaptability—helped Reebok overcome near-bankruptcy and later achieve global dominance.

• In its early years, Reebok faced near-collapse, not due to internal failures but because its main distributors struggled. The company quickly realigned its teams, reduced complexity, and strengthened resilience to stabilize and recover.
• A decade later, Reebok faced a new challenge: scaling globally. Through bold innovation and strategic pivots, the company transformed into a global powerhouse, proving that adaptability is the key to lasting success.

ARC isn’t just a framework—it’s a mindset, a strategic advantage, and a roadmap for the future.

Your move. Will you adapt and evolve?
Let’s evolve forward together!