Adaptive Roadmap Canvas™ (ARC)

Lost direction? Too much at once?

Adaptive roadmapping. One page. Every quarter.

The plan from January no longer fits. Everyone pulls in a different direction. ARC brings your team back onto one page.

Free 30-min ARC test driveOne real topic. One next step.
Sound familiar?

Everyone shouts “This way!”

Each person sees a different priority. Each one is right from where they stand. Without one shared page, the team pulls itself apart.

Illustration by Eugene Yoon: a team pulling in different directions, everyone shouting this way

“The only constant is change.”

Heraclitus

Yet most strategies are made once a year. By spring, they are out of date.

The answer

The purpose holds. The path adapts.

One page. Every quarter, your team looks again: what changes outside, what you have inside, where you want to go, what you do next.

How ARC works →
The Adaptive Roadmap Canvas: one page with seven fields
The ARC value curve

Less effort. More impact.

Four hours a quarter instead of weeks of analysis, alignment loops and external experts.

ARC: adaptive navigationTraditional strategy work
ARC value curveCompared with traditional strategy work, ARC lowers analysis effort and the need for alignment and experts, and raises shared understanding, decision quality, adaptability and continuous navigation. REDUCE · low is goodINCREASE · high is goodCREATE HighLow AnalysiseffortAlignment& expertsSharedunderstandingDecisionqualityAdapt-abilityContinuousnavigation
Eliminate

Strategy only as a project

No more plan for the drawer.

Reduce

Less effort

Less analysis. Fewer alignment loops and experts.

Increase

More benefit

Shared understanding. Better decisions. Faster adaptation.

Create

Continuous navigation

Strategy becomes a rhythm. Every quarter.

Value curve after Kim & Mauborgne, Blue Ocean Strategy.
Watch the 1-minute video →

Free test drive

30 minutes. One real topic.

1

You bring a topic.

2

We fill in one page together.

3

You leave with one next step.

10 test drives so far. 7 of 10 took away the same thing: clarity, structure, overview.

Book your free test driveOnline, with Anthony
Trusted in practice

Foreword by Joe W. Foster, co‑founder of Reebok.

Joe mapped two decisive moments of Reebok's history on ARC. From near-bankruptcy to survival. And breaking through to the U.S. market. His foreword to the ARC Playbook shows why these timeless principles of adaptation work for any team, anywhere.

About the books →
Video: Joe W. Foster and Anthony B. Holtz in Berlin1:30Joe W. Foster and Anthony B. Holtz in Berlin
From the classroom

“A fantastic tool.”

Strategy lecturer, Exploring Strategy Workshop 2025 (Pearson)

Your quarter. Your move.

Let's evolve forward together.

Free 30-min ARC test driveOne real topic. One next step.

Not ready to talk yet? Self-guided test drive · Free template · Quick Guide on request

Prefer German? Kostenfreie ARC-Probefahrt

ARC is the red beam through constant change.

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