✍️ Author & 🎨Creator.

Trusted Partner in Transformation.

Empowering people in organizations to evolve forward in change.

Anthony B. Holtz is the creator of ARC — a framework born from decades of business leadership, transformation coaching, and hands-on immersion in 350+ organizations.

👉 He weaves together real-world insight, teaching, and innovation into a tool that helps leaders move from complexity to clarity.

⚡ From Experience to Impact.

Anthony B. Holtz is a transformation strategist, business educator, and author of Evolving Forward.

He’s the creator of the Adaptive Roadmap Canvas [ARC] — a one-page framework helping leaders navigate complexity, align teams, and adapt with confidence.

➡️ His life’s work revolves around two essential questions:

How do people and organizations adapt to profound change?
Why do some evolve and thrive — while others resist and fall behind?

🧱 A Defining Moment: From Wall to Wake-Up Call.

Born in East Berlin, Holtz experienced systemic transformation firsthand. When the Berlin Wall fell, he saw how change reshapes not just politics or systems — but people’s lives.

🔥That moment sparked a lifelong curiosity about adaptability, one that would shape his mission for decades to come.

🚘 Startup Lessons: Vision, Resistance & Reinvention

In the 1990s, Holtz co-founded Autobörse, one of Europe’s first digital marketplaces for cars. In 1997, he launched autoboerse.de — among Germany’s earliest e-commerce platforms.

But pioneering isn’t easy. Market timing, resistance, and economic pressure forced a strategic pivot.

Instead of clinging to his idea, Holtz passed it on. Years later, the core concept continues under Santander Bank, a tribute to long-term vision and collaborative innovation.

💡“Letting go wasn’t failure — it was the beginning of reinvention.”

🦋 Reinvention: Building the Foundations of ARC.

This turning point led Holtz to deepen his academic path in strategy, economics, and finance, studying in Cambridge, Berlin, Munich, and Amsterdam.

Over the past 20+ years, he has:

Taught and coached over 10,000 leaders and professionals.
Worked with 350+ organizations.
Authored 5 books on leadership and strategy.
Tested and integrated 1,000s of tools and frameworks.

He kept noticing the same three blockers:

↔️ Misalignment. ❓Unclear strategy. ⛔ Resistance to change.

🎨 The Creation of ARC: Evolving from the Management Canvas.

In 2018, Holtz developed the first version of ARC — a one-page tool to align teams and strategy.

What began as the “Management Canvas” evolved into a practical system, mindset, and movement.

Today, ARC empowers leaders around the world to:

Reflect and realign.
Create clarity in complexity.
Drive change with confidence.

ARC isn’t just a framework. It’s your adaptive leadership ritual.

🔄 No leader has ever asked Holtz to maintain the status quo.

✅ Ready to Start?

🟢 Let’s evolve forward together!

👉 Start your ARC journey and lead with clarity in a world defined by change.